I was just watching TV before and was in the process of ff the commercials when i thought i caught a glimpses of a gay couple with their kids and Sure enough it was. I then hopped on the web and saw this.
A nearly 90-year-old graham cracker brand is defining “wholesome” with a new campaign featuring interracial and gay couples, a tattooed punk rock musician and a single father.
Honey Maid, which is owned by Mondelez International, had this to say about the ad:
“We recognize change is happening every day, from the way in which a family looks today to how a family interacts to the way it is portrayed in media,” Gary Osifchin, senior marketing director for biscuits at Mondelez, said in a statement. “We at Honey Maid continue to evolve and expand our varieties to provide delicious, wholesome products so they can be a part of everyday moments of connection in a world with changing, evolving family dynamics.”
I’m sure One Million Moms is about to unleash a ” waste of a time boycott”. Yo, One Million Douchebags- NOBODY CARES….;)
via Honey Maid’s Take on Wholesome Families Includes Gay Couple | See the Spot – Advertising Age.