Because of an internal miscommunication, the Dallas Cowboys lost the bid for the domain name Cowboys.com. So when fans clicked on Cowboys.com, they got Cowboys alright, just not the ones they were looking for, they got gay ones.

Here is the play by play.

From DomainNameNews.com, back then:

The domain name brought in a $275,000 bid from a phone-in bidder at the recent TRAFFIC domain live auction in Hollywood, Florida. The bidder had been earlier identified to be a representative from the Dallas Cowboys NFL team. An inside source confirmed with DomainNameNews that the deal began to fall apart over a misunderstanding with the bidder on what the bid of “275″ actually meant. It appears the bidder thought they were buying the domain for $275.00 rather than $275,000.

A then-silent bidder swept in and took the name for a larger bid. The site finally launched as gay dating website specializing in Cowboys…hot!

Are you a country western cowboy looking for a man to ride into the sunset with? Come and create [a] relationship with singles [who] share your appreciation for the country way of life. You’ll be able to find your perfect match here.

“We are extremely excited to have decided on a direction for this property,” Darren Cleveland recently said in a press release. Cleveland is the President of City Advertising and part of the owners’ group. “Gay dating is a primary target for this website. However, we will also serve the needs of straight daters as well.”

Well, diversity is a good thing.

via Cowboys.com is now a gay dating site | Shutdown Corner – Yahoo! Sports.